The Consultant’s List of Resolutions for 2013
Whenever I begin a consulting engagement, I always ask my clients what keeps them up at night about their marketing practice. Their answers provide me a view into what it’s like to be in their shoes....
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A Poker Parable – Part 1: Lessons in Revenue Marketing Disruption
Prologue Those who know me know that I’m an avid poker player. OK, I’m a poker fanatic. But this has always been tough, because the game of poker had an unfairly tainted reputation until recently....
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A Poker Parable – Part 2: Lessons in Revenue Marketing Disruption
In Part 1 of our poker tale, we talked about how Revenue Marketing disrupts the status quo in traditional sales and marketing organizations. A cornerstone in successful Revenue Marketing disruption is...
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